#1 CONTENT MARKETING
Perhaps one of the greatest benefits of content marketing is that it helps your company drive more conversions over time. Publishing consistent blog posts that are engaging and effective can help you bring more traffic to your site over time.
#2 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
Machine learning or automatic learning can analyze millions of data about the consumer to then determine the best times and days of the week to contact the user, the recommended frequency, the content that catches their attention the most and which email subjects and titles generate more clicks. Wouldn’t you love to know all about this so you can launch the main metrics of your digital marketing campaigns?
#3 MARKETING AUTOMATION AND EMAIL MARKETING
Email and marketing automation make our lives as marketers simpler in many regards. We no longer have to be tethered to our computers, waiting for that perfect moment to send an email when receptivity would be highest. Instead, we can let the automation software schedule our emails for us.
#4 BIG DATA
As the amount of available data continues to grow beyond human comprehension, companies are looking for ways to keep up. Many organizations are turning to Artificial Intelligence to sift through the data and complete the necessary vetting to return usable insights. AI uses algorithmic processes including machine learning, deep learning, and natural learning processing, to automate the overwhelming amount of information into something that companies can use to their advantage.
#5 CRO AND IMPROVING WEBSITE EXPERIENCES
In the UX/UI world, although tiny, micro-interactions are touted as the powerhouse when it comes with communicating with the user. This new approach takes into account the way in which users interact with the various functions of the website, taking into consideration which new elements they might need and which ones could be improved. The next step involves incorporating this new set of improvements so that these small details have a decisive effect on the website’s success.